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Bitmap Image  |  1996-10-31  |  206KB  |  615x332  |  8-bit (17 colors)
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OCR: Operating Expenses (in thousands) 1996 1995 change Sales and marketing $41,387 $20, 181 105 Percentage of total revenues 35% 369 Research and development $20 033 $19 .360 62% Percentage of total revenues 17% 22% General and administrative 466 3,491 57% Percentage of total revenues Merger relocation and reorganization 2,525 3,025 {17% Percentage of total revenues Sales and marketing expenses increased in fiscal 1996 but declined as percentage of total revenues The increase was due primarily to marketing and promotional efforts associated with new product releases management's commitment to fund discret tionary marketing and an increase cooperative advertising In addition higher revenue also led to increases in certain variable selling expenses Percent tage ement discretionary